Marketing information goods and services in medical libraries and information centers

information organization in iranian libraries and information centers: trends

information organization (i.e., cataloging, classification, abstracting and indexing) is a crucial service in libraries and information centers. modern and standard practices in this regard started around 1960s in iran. this paper outlines the development of modern practices in information organization in iran. it illustrates how iranian libraries and information centers implement standard prac...

Designing Health Information Services Model in Tehran’s Public Libraries

Purpose: Considering that health information has a fundamental role in increasing the level of health of people in today's societies, it provides a suitable platform for the growth and development of health systems in different countries. This study aimed to investigate the health information needs and how to access health information among those referred to public libraries in Tehran. Method:...

The Role of Digital Libraries and Information Centers in E-Learning

Marketing Library and Information Services

After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...

information services in tehran university libraries

the present research provides quantitative and descriptive data of the information service capabilities available at thehran university libraries. these include access to information resources, availability of various indexes, printed catalogs, computer terminals, access modes, working hours, membership requirements, borrowing pattens. the findings presented in form of tables, were analyzed bas...